I have worked in mixed media marketing for 15 years, spanning print, tv, radio and digital advertising (SEM/SEO, social, display, email). My focus has primarily been on customer acquisition, with an emphasis on acquiring those with high LTV potential. I have 10 years of experience copywriting for print, web and scripted video content. I am extremely data-oriented, employing test-and-learn strategy and analysis to every program I run, monitoring and optimizing campaigns as needed. I have worked for both large companies (Amazon, AAA) as well as startup environments, and am able to adapt to the specific needs of each type of corporation.
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